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BEFORE 7 AM

Before 7am's "Roots" collection, is a collection inspired by the fashion traditions of the Dutch Golden Ages, interpreted through the lense of contemporary Amsterdam street style. 

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DESIGN -
ANNABEL 

Annabel 

Design & Development 

The "M/V" collar is part of Before 7am's "Roots" collection, a collection inspired by the fashion traditions of the Dutch Golden Ages, interpreted through the lense of contemporary Amsterdam street style. "M/V" is a fusing between the women's and men's collars of the 17th century. The bottom collar in white linen represents the female style and the indigo top collar the male style..

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AMK ATELIER - PATTERN & MAKE

A leading denim fabric innovator for more than 128 years, they deliver unparalleled expertise and advanced denim capabilities that service .

Design - concept

The twelve piece collection consisted of six fabrics, all unique and with different characteristics and shades. From shades of natural indigo dyed yarns, to fresh ecru to a petrol look. 

Pattern making

There was a variation in structure and weight to match the fit developments;

Collection

specific fabrics to wash for authentic worn in looks, and the ecru was rinsed to keep its crispy look or dyed with natural pigment and colours.

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FABRICS-
NATURAL DYE 

All collars are mde with natural fibers. 

Organic cotton 

- Searching for input garments fits and silhouette matching Miles’ designs. 

Vegan Silk 

- Drafting the shape and fits to the patterns and stitch fit samples for the online fit sessions. 

Natural indigo dyed  

- After all shapes, details and construction were signed off, the actual collection was cut and sewn in the AMK atelier. The raw garments were sent to Italy for Tonello to add their wash magic.

THREE DESIGNS 

TULIPA

- The Tulipa collar is part of "Roots" collection, a collection inspired by the fashion traditions of the Dutch Golden Ages, interpreted through the lense of contemporary Amsterdam street style. This style is made from a Japanese cotton, which is woven in a traditional way and is known for its signature crinkled look. 

 

PLOOI

- The "Plooi" collar is part of Before 7am's "Roots" collection, a collection inspired by the fashion traditions of the Dutch Golden Ages, interpreted through the lense of contemporary Amsterdam street style. "Plooi" is inspired by the gathering technique used in 17th Century collar fashion.  

 

M/V 

- The "M/V" collar is part of Before 7am's "Roots" collection, a collection inspired by the fashion traditions of the Dutch Golden Ages, interpreted through the lense of contemporary Amsterdam street style. "M/V" is a fusing between the women's and men's collars of the 17th century. The bottom collar in white linen represents the female style and the indigo top collar the male style.

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TULIPA

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PLOOI

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M/V

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