LABFRESH
Labfresh was founded by an ambitious Dutch-Danish couple who got philosophical, "What if we never had to do laundry again". They've established a brand that provides timeless men's attire, featuring classic fits and silhouettes. However, their innovation extends beyond just the fitting. They've pioneered fabrics infused with smart technologies, all the while prioritizing sustainability as a core objective.
OUR MISSION IS SIMPLE
"To make life-proof clothing that stays clean and fresh for many days. Because the only way to clean up the fashion industry is to buy less clothes, wash them less, and keep them forever."
Learn more about Labfreashs technology, and check out their collections at LABFRESH
BODY MEASUREMENTS
& GRADING
Launching a brand involves several critical steps, especially in fit and product development. Understanding your market and getting to know your customers— their lifestyle, age, and preferences—is crucial.
I had the opportunity to collaborate closely with the Labresh team to enhance their design and development setup. Together, we focused on implementing a more sustainable development process.
BODY MEASUREMENTS
At Labfreash, we meticulously align body sizes with their target market. This ensures that all designs and fits are tailored to fit our customers perfectly. By doing so, we enhance clarity for customers when browsing online, where they can't physically try on the garments, ultimately boosting sales.
SIZE & GRADING:
The sizing and grading process AMK atelier offers is meticulously crafted to harmonize with all product categories within our collection. This alignment with our body measurements ensures consistency across our entire range, providing customers with a seamless shopping experience.
FIT OVERVIEWS - PATTERN LIBRARY
In every industry, including fashion, people come and go over time. To ensure continuity and efficiency, templates and overviews play a crucial role in tracking development and technical information across collections and designs. at AMK atelier, we provide a robust infrastructure for fit development, making it easy for our team to navigate design processes even when faced with absences or turnovers.
ALIGNING STYLES & PATTERN LIBRARY
We meticulously fitted their entire collection, aligning all silhouettes to create a cohesive and logical lineup for their customers. Each fit has been carefully crafted with a base pattern and graded size specifications, maintaining consistency in our design archive. This ensures stability throughout supplier sourcing and ongoing developments, allowing us to uphold our creative vision regardless of changes within the organization.
ALL PRODUCT GROUPS
Labfreash specializes in designing and developing a diverse range of apparel product categories, including jerseys, sweats, and woven garments. While they've found particular success in the realm of shirts, they also offer a wide array of bottoms such as pants and shorts. Their commitment to innovation is evident as they introduce new products each season, keeping their offerings fresh and exciting.
